In the midst of the General Election campaign the leaders of the three main political parties have supported Civic Voice's Love Local campaign with revealing insights about what makes them proud about where they live.
Love Local is Civic Voice's campaign to reveal the local DNA of different places and discover what makes them attractive, enjoyable and distinctive and what makes people proud to live there. We are asking people to visit our website and tell us about their local area.
Gordon Brown, Nick Clegg and David Cameron have all responded. Speaking of Sheffield Hallam, Liberal Democrat Leader Nick Clegg, talks of the importance of places to take his children - "fantastic local farms and the space to go on long walks, long enough to tire out my three sons" - and speaks of his pride in the people - "neighbourly and direct in equal measure!"
Prime Minister and Leader of the Labour Party, Gordon Brown, speaks personally about why Fife "is not just where I grew up, or the area I represent in parliament. It is my inspiration and my home". He speaks revealingly of the beach where he proposed to Sarah on the first day of the Millennium and how the way local communities "took care of one another even in the darkest times." has guided his economic thinking and dealing with the financial crisis - "I did my own thinking about economics in the towns and villages of Fife….It was those memories I turned to when dealing with the financial crisis."
The Leader of the Conservative Party, David Cameron speaks of "the things that really matter are about quality of life, not quantity of money" and that "Everyone has their favourite local park, pub, shop, museum, heritage site or library - and we all have memories inspired by and connected to these spots".
David Cameron also welcomed the formation of Civic Voice - "I am so pleased to hear that with Civic Voice, people will have a new way of speaking and protecting these places -- and I am delighted to send my very best wishes for the launch. I hope Civic Voice will play a key part in building a stronger, bigger, and more responsible society, and will help put the neighbourhood back at the front of our politics"
Find out more about what the party leaders said here